THE SERVITIZATION | TALK
SERVITIZATION, WHEN TECHNOLOGY INNOVATION TRANSFORMS BUSINESS MODELS
Thanks to the progress of digital technologies, servitization – the transformation that sees companies move from the sale of goods or products to the sale of services – is a process that is now underway and that is gaining increasing approval especially among new generations of consumers.
Services such as car sharing, streaming TV and music offered by subscription, software sold for a monthly fee, insurance with the “pay per drive” model, printers paid for use are now part of our lifestyle.
But the paradigm shift from a product economy to a service economy is not easy to implement.
🟢 What are the obstacles that companies are facing?
🟢 What resources can be useful in the transformation process
🟢 Above all, what are the economic and sustainability benefits?
🎙️ We talk about it with Roberto Siagri, founder of Eurotech and author of the book “Servitization. From product to service for a sustainable future without limits to growth “.